An Advertising Platform Is The

question 149

Multiple Choice

An advertising platform is the:

• A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
• B) objective of the advertising campaign stated in precise and measurable terms.
• C) form in which the basic issues of the campaign should be presented.
• D) broad objectives of the advertising campaign.
• E) group of customers on whom research is conducted regarding the use of the product being advertised.

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Definitions:

Stress

A physical, mental, or emotional factor that causes bodily or mental tension and may be a factor in disease causation.

Appraisal

The cognitive process of evaluating and interpreting events and stimuli in the environment.

Emotional Responses

Reactions that involve feelings, such as happiness, anger, or sadness, in response to stimuli.

Perceptions

The process of organizing, interpreting, and making sense of sensory information to understand the environment and social interactions.