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What approaches can be used to evaluate the effectiveness of public relations programs?
Loanable Funds
The loanable funds market is a conceptual framework for understanding the market where borrowers and lenders interact, determining the supply and demand for loans and consequently the interest rate.
National Saving
The total amount of savings in a country, calculated as the sum of private savings by households and businesses, plus public savings by the government, minus any foreign borrowing.
Open-Economy Macroeconomic
A branch of macroeconomics that studies economies in which international trade and financial transactions play a significant role.
Loanable Funds
The funds available for borrowing in the financial markets, involving the lending and borrowing between savers and borrowers, which determines the equilibrium interest rate.
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