The Cost Per Thousand Impressions (CPM) Indicator Shows

question 113

Multiple Choice

The cost per thousand impressions (CPM) indicator shows:

• A) the cost to expose 1,000 people to a television commercial.
• B) the cost to expose 1,000 people to a one-page magazine advertisement.
• C) the return on investment marketers get for their advertising dollar.
• D) the cost to expose a million people to any type of advertisement.
• E) how one media source compares to a different source for reaching target markets.

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Definitions:

Form 941

A quarterly federal tax form filed by employers to report income taxes, Social Security tax, or Medicare tax withheld from employee's paychecks.

Form 941 Taxes

Federal tax form used by employers to report quarterly income taxes, social security tax, or Medicare tax withheld from employee's paychecks.

Total State Income Tax

The sum of all income taxes imposed by a state government on individual and business income.

Gross Earnings

The total amount earned by an individual or a company before any deductions or taxes are applied.