An Advertising Platform Is The

question 149

Multiple Choice

An advertising platform is the:

• A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
• B) objective of the advertising campaign stated in precise and measurable terms.
• C) form in which the basic issues of the campaign should be presented.
• D) broad objectives of the advertising campaign.
• E) group of customers on whom research is conducted regarding the use of the product being advertised.

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Definitions:

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity.

Log Odds

The logarithm of the odds ratio, used in logistic regression to transform the probability of an event occurring versus not occurring.

Student Government Elections

A democratic process in educational institutions where students vote to elect their peers to represent them in the student government body.

Survey

A method of gathering information from individuals, usually by asking a series of questions.