Advertising That Aims to Create a More Favorable View of a Company

question 107

Multiple Choice

Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising.

• A) institutional
• B) product
• C) organizational
• D) pioneer
• E) advocacy

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Definitions:

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Dream

A collection of ideas, visuals, and feelings that happen in an individual's mind while they are sleeping.

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles and is often used as a dietary supplement to treat insomnia.

Sleepiness

The state or condition of feeling the need for sleep, characterized by tiredness, reduced alertness, and a lack of energy.