The First Stage in the Development of Any Advertising Campaign

question 57

Multiple Choice

The first stage in the development of any advertising campaign is

• A) creating the message.
• B) setting the budget.
• C) identifying the advertising target audience.
• D) defining the advertising objectives.
• E) creating the advertising platform.

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Definitions:

Canadian

Pertaining to Canada, its people, culture, or the characteristics of this North American country.

High-Context Culture

A cultural orientation where communication is largely implicit, meaning is derived from context, gestures, and expressions rather than explicit words.

Explicit Statements

Information expressed in a clear and detailed manner, leaving no room for confusion or interpretation.

Ethical Dilemma

A situation where a person must choose between options that are or seem to be equally morally correct or incorrect.