The _____ Design Element of an Advertisement Is Used to Attract

question 141

Multiple Choice

The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.

• A) illustration; layout
• B) headline; layout
• C) layout; design
• D) layout; storyboard
• E) signature; layout

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Definitions:

NPV

Net Present Value, a method used to evaluate the profitability of an investment by calculating the difference between the present value of cash inflows and outflows over a period.

Terminal Value

An estimate of a business's value at the end of the projection period in a discounted cash flow analysis.

Non-normal Cash Flows

Cash flows that do not follow a regular or predictable pattern over time, often seen in investments with variable returns.

Initial Costs

Initial expenses required to start a project, including setup, acquisition, or investment costs.