When Developing an Advertising Campaign, Benchmarks Need to Be Included

question 54

Multiple Choice

When developing an advertising campaign, benchmarks need to be included in the

• A) campaign platform.
• B) evaluation of the advertising effectiveness.
• C) statement of advertising objectives.
• D) media plan.
• E) budget.

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Definitions:

Inventory Costing Methods

Techniques used to determine the cost of inventory sold and remaining in stock, including FIFO, LIFO, and average cost methods.

Periodic Inventory System

An inventory accounting system where updates to the inventory accounts are made periodically, typically at the end of an accounting period, rather than continuously.

Physical Inventory

A detailed listing of merchandise on hand.

Perpetual Inventory System

An accounting method that records the sale or purchase of inventory immediately through the use of computerized point-of-sale systems and enterprise asset management software.