The Percentage of Consumers in the Target Audience Actually Exposed

question 109

Multiple Choice

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

• A) frequency.
• B) exposure.
• C) reach.
• D) targeting.
• E) push.

Acknowledge the importance of scientific research and evidence in management practices.

Realize the potential of crowdsourcing in generating solutions and making decisions.

Appreciate the significance of multiple sources of evidence in decision making, including hard data and expert opinions.

Understand the difference between crowdsourcing to a general crowd versus experts.

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Definitions:

Published Court Opinion

A formal decision by a court that is publicly available and often serves as a precedent for future cases.

Systematic Presentation

An organized method of presenting information or data in a structured, logical sequence, often used for effective communication.

Code

A systematic and typically organized presentation of laws, rules, or regulations.

Briefing A Case

Summarizing a case. A case brief gives the full citation, the factual background, the procedural history, the issue or issues raised, the court’s decision, the court’s holding, and the legal reasoning on which the court based its decision. It may also include conclusions or notes concerning the case made by the one briefing it.