The Maker of Huggies Diapers Is Developing a Media Plan

question 147

Multiple Choice

The maker of Huggies diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising

• A) reach.
• B) repetition.
• C) frequency.
• D) targeting.
• E) exposure.

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Definitions:

Income Elasticity

A measure of how much the quantity demanded of a good responds to a change in consumers' income, holding everything else constant.

Housing Demanded

The quantity of residential properties that buyers are willing and able to purchase at a given price level.

Demand Elasticity

A quantification of the effect of price variation on the demand level for a specific good.

Income Elasticity

A measure of how much the quantity demanded of a good or service changes in response to a change in consumers' income.