Steve Is Aware of the Growth in Digital Media Advertising

question 91

Multiple Choice

Steve is aware of the growth in digital media advertising, particularly to certain target markets. The use of advertising on digital devices can alienate some consumers. Steve has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is ; is been given, and the messages are .

• A) known; a coupon; exciting.
• B) trusted; permission; entertaining.
• C) liked; permission; with a monetary benefit.
• D) trusted; a discount; educational.
• E) known; a discount; humorous.

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Definitions:

Partnership Form

A lawful business arrangement where two or more people share both the management responsibilities and the profits.

Interest Allowance

An amount allowed for interest, which can refer to the interest expense permitted on debt or the interest credited to an account; specifics can vary based on context.

Invested Capital

The total amount of money that shareholders and debt holders have invested in a company.

Capital Equity

The amount of money that would be returned to shareholders if all of the assets were liquidated and all of the company's debts were paid off.