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The identification of an advertisement's sponsor is the
Net Investment
The total amount of money spent on capital assets, such as buildings and machinery, minus any depreciation.
EBIT
Earnings Before Interest and Taxes, a measure of a firm's profit that includes all income and expenses (operating and non-operating) except interest and income tax expenses.
Operating Cash Flow
A measure of the cash generated by a company's normal business operations, indicating its ability to pay bills and fund investments.
Capital Spending
Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment to improve its operations and revenue.
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