The _____ Design Element of an Advertisement Is Used to Attract

question 141

Multiple Choice

The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.

• A) illustration; layout
• B) headline; layout
• C) layout; design
• D) layout; storyboard
• E) signature; layout

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Definitions:

Three-Dimensional Model (Lukes)

A framework proposed by Steven Lukes that examines power in three dimensions: decision-making, agenda-setting, and manipulative control of perceptions.

Two-Dimensional Model (Bachrach and Baratz)

A concept in political science and sociology that explains power in terms of both decision-making and non-decision-making processes in the control of political agendas.

Transactional Model (Deetz)

The Transactional Model by Deetz is a communication theory that highlights the exchange of messages or information between sender and receiver, where both parties continuously exchange roles and meanings are collaboratively constructed.

Organizational Identity

A concept that captures 'who we are as an organization', reflecting the collective beliefs, values, and principles that are shared among members of the organization.