A Consumer Jury Is A

question 63

Multiple Choice

A consumer jury is a:

• A) group of consumers who have purchased the product before they evaluate its effectiveness.
• B) panel of potential buyers of the advertised product brought together to pretest an advertising message.
• C) panel of buyers who review and evaluate an advertising message after it has been circulated in certain regions.
• D) group of consumers who determine whether or not consumers have been treated fairly by companies.
• E) marketing research firm which ranks the effectiveness of advertisements.

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Definitions:

Peristalsis

The series of wave-like muscle contractions that move food through the digestive tract.

Mass Colonic Peristalsis

The coordinated contraction and relaxation of colon muscles that moves content through the colon.

Defecate

The natural process of expelling feces from the body's rectum and anus as part of the digestive system's waste elimination.

Loop Colostomy

A surgical procedure in which a loop of the large intestine is brought through the abdominal wall to create a stoma for waste to exit the body.