A Content Analysis of an Organization's Messages, Readability Studies, and Readership

question 172

Multiple Choice

A content analysis of an organization's messages, readability studies, and readership surveys are all tools used to conduct a(n)

• A) consumer survey.
• B) public relations audit.
• C) environmental audit.
• D) communications audit.
• E) social audit.

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Definitions:

Flashbulb Memory

A highly detailed and vivid memory of a significant or shocking event, as if it has been captured by a camera's flash.

Retrieval Cues

Stimuli or pieces of information that help in the recovery of stored memories.

Flashbulb Memories

Vivid, detailed memories said to be produced by unexpected and emotionally important events.

Mnemonics

Memory aids or strategies that improve recall through the use of organizational techniques or visual, auditory, and other sensory cues.