Advertising Agencies Typically Receive

question 190

Multiple Choice

Advertising agencies typically receive

• A)large fees from the companies whose ads they develop and place.
• B)a 15 percent commission from the company whose product they are helping advertise.
• C)a 10 percent commission from the advertising company and 10 percent from the media they use.
• D)a 25 percent commission paid by the media from which it makes purchases.
• E)a 15 percent commission paid by the media from which it makes purchases.

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Definitions:

Optic Nerve

A duo of nerves responsible for carrying visual data from the retina to the brain.

Fovea

A tiny depression in the retina where visual acuity is highest, due to the high concentration of cone cells.

Opponent-Process Theory

A psychological and neurological model that explains contrasting emotions and motivations, especially in response to addiction and emotional experiences.

Color-Sensitive Cones

Photoreceptor cells in the retina responsible for color vision, responding differentially to light of different wavelengths.