Home Depot Is Interested in Knowing How Its Efforts to Act

question 50

Multiple Choice

Home Depot is interested in knowing how its efforts to act in a socially responsible manner through its Habitat for Humanity and disaster relief efforts have affected stakeholders' views of the company. Home Depot should conduct a(n)

• A)social audit.
• B)publicity audit.
• C)environmental audit.
• D)communications audit.
• E)environmental impact study.

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Definitions:

Brand Image

The perceived value and characteristics of a brand in the minds of consumers, influenced by branding efforts and consumer experiences.

Constant Sum Scale

A quantitative research tool in which respondents allocate a fixed number of points among various attributes to reflect their relative importance or preferences.

Conjoint Analysis

A statistical technique used in market research to determine how people value different attributes that make up an individual product or service.

Rating Scale

A rating scale is a method for measuring qualitative or quantitative information, often used in research to gauge attitudes, opinions, or behaviors.