Brad Accesses Overstock

question 125

Multiple Choice

Brad accesses Overstock.com's site on the Internet and purchases a business laptop case. This is an example of

• A) direct selling.
• B) catalog retailing.
• C) direct-response marketing.
• D) online retailing.
• E) home shopping.

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Definitions:

Herfindahl Index

A measure of the size of firms in relation to the industry and an indicator of the amount of competition among them.

Horizontal Merger

A merger between firms that are in the same industry, often aimed at reducing competition and achieving economies of scale.

Herfindahl Index

An index calculating market concentration by summing the squares of the market shares of each firm within the industry.

Conglomerate Merger

A type of merger where two or more firms in unrelated business sectors combine to reduce risk or expand their portfolio.