One Way for a Company to Measure the Effectiveness of Its

question 132

Multiple Choice

One way for a company to measure the effectiveness of its publicity-based public relations efforts is to

• A) tabulate the equivalent in advertising dollars if the time and space were purchased.
• B) ask for return of reply cards.
• C) calculate market share increase.
• D) count the number of exposures in the media.
• E) conduct an environmental audit of media alternatives.

---

Definitions:

Health Advocates

Individuals or organizations that work to protect or promote the health rights and interests of patients and the public.

Childhood Immunizations

The administration of vaccines during childhood to stimulate the immune system and prevent various infectious diseases.

Case Management

A collaborative process of assessment, planning, facilitation, care coordination, evaluation, and advocacy for options and services to meet an individual’s health needs.

Nursing Organization

A professional body representing the interests of nurses and promoting nursing practice standards.