Scenario 18.1 Use the Following to Answer the Questions

question 30

Multiple Choice

Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV,on its website,in major national magazines,and through Facebook.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1.The advertising mentioned above in which Toyota features all brands of the company would be an example of

• A)competitive advertising.
• B)institutional advertising.
• C)comparative advertising.
• D)pioneer advertising.
• E)product advertising.

---

Definitions:

Bed Safety Monitoring Device

A tool used to detect and prevent falls or unassisted exits from a bed, typically utilized in healthcare settings for patient safety.

Seizure Disorder

A neurological condition characterized by episodes of uncontrolled electrical activity in the brain, leading to seizures.

Occupational Health Nurse

A nurse specializing in the prevention and management of workplace injuries and illnesses, promoting health and safety practices.

First Trimester

The initial phase of pregnancy, encompassing the first three months, critical for the development of the fetus.