Michael Is Planning a Promotional Program for AirFam

question 34

Multiple Choice

Michael is planning a promotional program for AirFam. AirFam is a supplier of new energy-saving engines used to produce air conditioners. His company needs to promote these engines to manufacturers of air conditioners, so he is most likely to use , because it provides immediate feedback.

• A) sales promotion
• B) advertising
• C) word-of-mouth
• D) personal selling
• E) public relations

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Definitions:

Emergencies

Situations that arise unexpectedly requiring immediate action, often to prevent harm or damage.

Older People

Individuals who are advanced in age, often considered to be those who are 65 years old or older, facing various physiological and social changes.

Elderly Childless

Older adults who do not have children, which may impact their social support network and considerations for care in later life.

Institutionalized

The process by which individuals are deeply immersed and acclimated into an organized system or structure, such as a prison, hospital, or long-term care facility.