When McDonald's Uses the Monopoly Game in Which Customers Receive

question 53

Multiple Choice

When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing

• A)sales promotion.
• B)advertising.
• C)guerilla marketing.
• D)personal selling.
• E)public relations.

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Definitions:

Lump-sum Payments

One-time payments made for the entire amount of an obligation or transaction, as opposed to installments.

Base Wage

The initial rate of pay that an employee receives, excluding additional compensation such as bonuses, overtime, or allowances.

Incentive Compensation Systems

Payment programs designed to motivate employees' performance by aligning their incentives with the organization's goals, typically through bonuses, profit sharing, or stock options.

Work Motivation

The drive or incentive that pushes individuals to attain work-related goals or engage in work tasks.