Public Relations

question 25

Multiple Choice

Public relations

• A) should be used mostly to counteract any competitive promotions or negative publicity.
• B) is an element of promotion that should be handled on a continuous basis.
• C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
• D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
• E) is generally not given much weight because the information is generated by the company itself.

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Definitions:

Consumer Price Index

A benchmark that evaluates the mean change through time in the outlay by urban consumers for a chosen collection of consumer items and services.

Standard of Living

The level of wealth, comfort, material goods, and necessities available to a person or community.

Inflation Rate

The progression speed at which the cost of general goods and services increases, diminishing buying power over time.

Consumer Price Index

A metric tracking the average evolution over time in the expenditure of urban consumers on a designated selection of consumer goods and services.