Scenario 15.1 Use the Following to Answer the Questions

question 35

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 15.1. If Toyota offers the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month of their availability, the promotion tactic would be an example of marketing.

• A) direct
• B) buzz
• C) pull
• D) push
• E) viral

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Definitions:

Categorical Variables

Non-numeric variables that represent categories or groups.

Pie Charts

A type of graph in which a circle is divided into sectors that each represent a proportion of the whole, often used to visualize the relative proportions of different categories.

Bar Graphs

A visual representation of data using bars of varying heights or lengths to show the values of different categories.

Leaf

In botany, this refers to the flat, thin plant organ specialized for photosynthesis; in data visualization, particularly in a "tree" structure, it represents an endpoint or a data point that does not branch out further.