Scenario 14.2 Use the Following to Answer the Questions

question 140

Multiple Choice

Scenario 14.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of a typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside the Sears' retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears' stores. Additionally, the products available in Sears' stores include craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 14.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a retailer selling through .

• A) off-price retailers
• B) mass merchandisers
• C) direct marketing
• D) retail outlets
• E) category killers

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Definitions:

Comatose Adult

An adult in a state of deep unconsciousness from which the person cannot be awakened, resulting from illness, injury, or some other medical condition.

Nasal Cannula

A device used to deliver supplemental oxygen or airflow to a patient or individual needing respiratory help, consisting of a lightweight tube which on one end splits into two prongs which are placed in the nostrils and from which a stream of oxygen is delivered.

Systolic Blood Pressure

The maximum pressure in the arteries during the cardiac cycle, when the heart contracts and pumps blood out.

Diastolic Pressure

The lower number in a blood pressure reading, representing the pressure in the arteries when the heart rests between beats.