Identifying an Unserved or Underserved Market Segment and Serving It

question 59

Multiple Choice

Identifying an unserved or underserved market segment and serving it through a strategy that distinguishes a retailer in the mind of a consumer is called .

• A) the marketing concept
• B) the wheel of retailing
• C) retail positioning
• D) targeted retailing
• E) scrambled merchandising

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Definitions:

Hyperbole

A rhetorical device that uses an exaggeration.

Rhetorical Device

Techniques used in writing or speaking to persuade, inform, or entertain the audience, such as metaphors, similes, and alliteration.

Exaggeration

A statement that represents something as better or worse than it really is.

Expressive Language

Language that communicates feelings and attitudes.