Because Gem Supply's Sales Have Continued to Decline, the Jewelry

question 32

Multiple Choice

Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or an individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or an individual would be classified as a .

• A) rack jobber
• B) manufacturers' agent
• C) specialty-line wholesaler
• D) desk jobber
• E) commission merchant

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Definitions:

Counterconditioning

A behavioral therapy technique that involves teaching the client to replace unwanted responses to a stimulus with a desired behavior.

Paradoxical Directives

A therapeutic technique where clients are instructed to engage in or continue the problematic behavior, leading to awareness and change.

Jay Haley

A prominent figure in the field of family therapy and strategic therapy, known for his innovative approaches to treatment.

Long-term Therapy

Psychotherapeutic treatment that extends over a significant period, often focusing on deep-seated psychological issues.