Scenario 14

question 12

Multiple Choice

Scenario 14.2?Use the following to answer the questions.??Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 14.2. In comparison to Lands' End, Sears has a product mix that is most likely

• A)wider but not deeper.
• B)deeper but not wider.
• C)wider and deeper.
• D)narrower and deeper.
• E)narrower but not deeper.

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Definitions:

Coffee

A beverage made from roasted and ground coffee beans, widely consumed globally for its stimulating effect.

Preference

An economic term referring to the assumption that individuals have the capacity to order or rank different bundles of goods or outcomes in terms of their satisfaction.

Substitutes

Products or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Market-Clearing Level

Market-Clearing Level is the price point at which the quantity of goods supplied is equal to the quantity of goods demanded, eliminating any surplus or shortage in the market.