Frito Lay Introduces a New Variety of Doritos Initially in Ft

question 132

Multiple Choice

Frito Lay introduces a new variety of Doritos initially in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in the whole of the selected states, then in the adjacent states, and finally in the entire country. Frito-Lay is using a for its new variety of Doritos.

• A) multi-stage introduction
• B) rollout approach
• C) test-market expansion
• D) mass commercialization
• E) trickle-down approach

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Definitions:

Early Adopter

An individual or group who uses or purchases new products, services, or technologies soon after their launch, often leading trends and influencing later adopters.

Product Life Cycle

The sequence of stages from introduction to growth, maturity, and decline that a product goes through in the market.

Typical Consumers

Average or representative users of a product or service, reflecting the common characteristics of a target market.

Innovators

Individuals or organizations that introduce new ideas, products, or methods, often leading the way in developments and changes within their field.