Using Only Some of the Available Outlets to Distribute a Product

question 152

Multiple Choice

Using only some of the available outlets to distribute a product is known as:

• A) selective distribution.
• B) intensive distribution.
• C) channel conflict.
• D) vertical channel integration.
• E) exclusive distribution.

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Definitions:

Drive-Thru

A service model allowing customers to purchase products or receive services without leaving their vehicles.

Involvement

The degree of interest and engagement an individual has in a particular activity, issue, or object.

Maslow's Hierarchy

A theory in psychology, proposed by Abraham Maslow, that categorizes human needs into a five-tier model in the form of a pyramid, ranging from basic (physiological) needs to higher-level needs (self-actualization).

Content Analysis

A research technique used to systematically analyze the content of communication materials to identify patterns or themes.