Netflix Sells Its Movie Services Using Its Website, While Red

question 127

Multiple Choice

Netflix sells its movie services using its website, while Red Box sells its movie services using vending machines. From a customer's point of view, which of the following is true about Netflix and Red Box?

• A) Netflix is using a direct-marketing channel and Red Box is using a type of a slightly shorter channel.
• B) Netflix is using a direct-marketing channel and Red Box is using a type of an agent.
• C) Netflix is using an Internet wholesaler and Red Box is using a type of retailer.
• D) Netflix is using an Internet wholesaler and Red Box is using a slightly longer channel.
• E) Netflix is using a direct-marketing channel and Red Box is using a type of retailer.

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Definitions:

Actual Self

One’s perception of the self as it is, contrasted with the possible selves one could become.

Successively Closer

A gradual process of getting closer to a goal or target behavior through incremental steps or achievements.

Personality Differences

Variations in the patterns of thinking, feeling, and behaving that distinguish individuals from one another.

Humans

Homo sapiens, the species of bipedal primates to which all modern human beings belong, characterized by a highly developed brain.