Few Supermarkets Would Try to Replace a National Brand of Baby

question 36

Multiple Choice

Few supermarkets would try to replace a national brand of baby food with their own brand.Assuming that this is true,we have a good example of channel leadership by

• A)wholesalers.
• B)producers.
• C)retailers.
• D)agents.
• E)brokers.

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Definitions:

Knowledge-based Economy

An economy driven by the use of knowledge and information as the key asset for growth and development.

Expert Power

Authority or influence derived from possessing knowledge or skills in a particular area.

Physical Resources

Tangible assets such as buildings, machinery, and raw materials that an organization uses to conduct its business.

Visibility

The degree to which an entity's presence, actions, or status is known and perceivable by others.