A Market Share Objective

question 126

Multiple Choice

A market share objective:

• A) is not recommended when sales for the total industry are declining.
• B) is not especially useful when sales for the total industry are increasing.
• C) is not especially useful when sales for the total industry are flat.
• D) can be used primarily in an industry where total sales are increasing.
• E) can be used effectively whether total industry sales are rising or falling.

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Definitions:

Mark-up

Increment on the buying price of products targeted to offset operational costs and profits.

Selling Price

The price at which a product or service is sold to the consumer.

Mercola

A brand and website known for its health-based products and controversial wellness information.

Break-even

The point in business where revenues equal expenses, resulting in no net loss or gain.