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What is the primary determinant in deciding how materials will be handled?
Solomon Asch
He was a psychologist best known for his research on conformity, showing how individuals often conform to the opinions of the majority even when they are contrary to their own beliefs.
Conformity
The act of matching attitudes, beliefs, and behaviors to what is perceived as social norms.
Normative Social Influence
The effect other individuals have on us, causing conformity so we gain their approval and acceptance.
Group
A collection of individuals who interact with one another, share similar characteristics, and collectively have a sense of unity.
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