Westin Hotels, Inc

question 14

Multiple Choice

Westin Hotels, Inc. has an objective of achieving a 25 percent return from its overall sales. This is an example of a ____ pricing objective.

• A)market share
• B)cash flow
• C)return on investment
• D)profit
• E)status quo

---

Definitions:

Forgetting

The inability to retrieve memories or information that was once stored in the brain, often due to decay or interference.

Psychologists

Professionals specializing in the study and application of psychology, dealing with mental processes and behavior.

Learning

The process of acquiring knowledge or skills through experience, study, or being taught.

Classical Conditioning

A method of learning that takes place when an environmental cue is linked to a naturally happening stimulus.