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A product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using:
Realistic Conflict Theory
A theory suggesting that intergroup conflicts arise when groups are in competition for limited resources.
In-Group
A social group to which an individual feels they belong, often characterized by a strong sense of identity and loyalty.
Out-Group
A social group toward which a person feels a sense of competition or opposition.
Social Identity Theory
A psychological theory that explains how individuals categorize themselves and others into groups, leading to identification with one's own group and discrimination against others.
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