If Kroger Food Stores Advertises 2-Liter Bottles of Pepsi for 89

question 145

Multiple Choice

If Kroger Food Stores advertises 2-liter bottles of Pepsi for 89 cents to generate store traffic that will purchase other items at regular prices, the grocer is using

• A)reference pricing.
• B)a price leader.
• C)special-event pricing.
• D)comparison discounting.
• E)professional pricing.