Line Extensions Are More Common Than New Products Because Line

question 43

Multiple Choice

Line extensions are more common than new products because line extensions:

• A) only focus on increasing sales within the existing market segment.
• B) are guaranteed to succeed in the marketplace.
• C) are a less expensive and lower-risk alternative for increasing sales.
• D) require no market research.
• E) do not keep the original product in the line after extension.

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Definitions:

Qualified Privilege

Exemption from liability for defamatory statements made pursuant to a duty or special interest, so long as the statement was made honestly and without malice and was circulated only to those having a right to know.

Negligence

A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances, leading to unintended harm.

Actionable Per Se

This term refers to certain acts or statements that are considered inherently harmful and can lead to a lawsuit without the need to prove actual damage or injury.

Assault And Battery

Legal terms where assault refers to the threat of bodily harm that reasonably causes fear of harm in the victim, and battery refers to the actual physical impact on another person.