The Concept Testing Phase of the New-Product Development Process Presents

question 44

True/False

The concept testing phase of the new-product development process presents a small sample of potential buyers with a trial version of a new product to determine their initial reactions.

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Definitions:

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, leading to the increase or decrease of certain behaviors over time.

Extinction

In psychology, extinction refers to the gradual weakening and eventual disappearance of a learned response, often due to the absence of reinforcement that initially established the response.

Conditioned Stimulus

A previously neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, evokes a conditioned response.

Generalization

The process of extending the application of a principle or conclusion to many situations without additional evidence.