Coca-Cola Has Expanded to Diet Coke, Cherry Coke, and Caffeine-Free

question 39

Multiple Choice

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coca-Cola, to name a few. These are examples of:

• A) product modification.
• B) brand extension.
• C) product bundling.
• D) line extension.
• E) brand equity.

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Definitions:

Promisor

The person in a contract who pledges to undertake an action or provide a service or good.

Highly Personal

Pertaining to items or information that are deeply personal or private in nature, often with legal implications for their handling or disclosure.

Assignable

describes a right or property that can be transferred or made over to another party legally.

Partial Assignment

The transfer of a portion of the interest or rights in a contract, property, or other asset from one party to another.