Electronics Pro Is a Company That Manufactures CD Drives for Laptop

question 225

Multiple Choice

Electronics Pro is a company that manufactures CD drives for laptop computers which are sold to major computer producers. Electronics Pro realizes that CD drives are most likely in the decline stage of the product life cycle. Which of the following steps can the company take with regard to its CD drive product?

• A) Reintroduce the product
• B) Increase product promotion
• C) Attempt to postpone the decline
• D) Reinvest in the brand
• E) Phase out the product

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Definitions:

Quantity Demanded

Denotes the overall quantity of a product or service that buyers are ready and capable of buying at a certain price point during a specified timeframe.

Shortage

A situation where the demand for a product exceeds the supply available at a specific price.

Quantity Demanded

The overall volume of a product or service that consumers are ready and capable of buying at a certain price.

Quantity Supplied

The overall quantity of a product or service that suppliers are prepared to offer for sale at a certain price during a defined time frame.