Which of the Following Is a Phase of the New-Product

question 171

Multiple Choice

Which of the following is a phase of the new-product development process that involves determining whether a product idea is compatible with company objectives, needs, and resources on a general level?

• A) Product development
• B) Evaluation of competitor's efforts
• C) Screening
• D) Idea generation
• E) Business analysis

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Definitions:

Common Values

Fundamental beliefs or standards shared among members of a community or society that guide behavior and social interaction.

Cultural Diversity

Cultural diversity is the existence of a variety of cultural or ethnic groups within a society, valuing the differences in traditions, history, and expressions among groups.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to the interconnectedness of the world's economies, cultures, and populations.

Hot Media

Media that require little interaction from the user because they communicate a lot of information, including extensive details and leave little for the audience to fill in.