The Phase of the New-Product Development Process When an Organization

question 24

Multiple Choice

The phase of the new-product development process when an organization determines the technical feasibility of producing a product at a cost that results in a reasonable selling price is:

• A) test marketing.
• B) commercialization.
• C) concept testing.
• D) product development.
• E) business analysis.

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Definitions:

Cash Receipts

The money received by a business during a given period, including revenues from sales, services, and other receipts.

Raw Material B

Basic materials used in the production process to manufacture goods, referred to here as "Material B."