The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

question 68

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to:

• A) customize their services to meet specific individual customer needs.
• B) minimize the cost of providing services to customers.
• C) create standardized packages that can appeal to a diverse customer base.
• D) offer similar services as that of their competitors.
• E) develop relationship marketing with their customers.

---

Definitions:

Internal Matters

Issues, operations, or affairs that occur within an organization, company, or group, rather than involving external entities.

Team Viability

Refers to a team's capacity for sustained success and the ability to maintain long-term performance effectively.

Team Effectiveness

The degree to which a team successfully meets its objectives and achieves desired outcomes, often through collaboration and efficient use of resources.

Member Satisfaction

The degree to which the needs, expectations, and desires of a group or team's members are fulfilled, often influencing cohesion, productivity, and retention.