Patrick Is a Member of a Consumer Market Research Panel

question 67

Multiple Choice

Patrick is a member of a consumer market research panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are, "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the phase of the new- product development process.

• A) concept testing
• B) business analysis
• C) idea screening
• D) idea generation
• E) test marketing

Recognize the importance and characteristics of different business startup options.

Understand the role of independent contractors in business.

Grasp the concept of startup costs and financial planning for new businesses.

Understand the process of turning hobbies into viable businesses.

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Definitions:

A-not-B Error

A cognitive mistake made by infants during the sensorimotor stage where they repeatedly reach for a hidden object at a location where it was last found (A) rather than its new location (B).

Motor Perseveration

The repetition of a particular movement or action despite the absence or cessation of the stimulus or intention that originally triggered it.

Infant

A very young child or baby, typically from birth to one year of age, during which rapid physical and cognitive development occurs.

Baillargeon

A researcher known for pioneering studies in the cognitive development of infants, particularly around object permanence.