Service Marketers Make Promises to Customers, Suggesting That the Customers

question 16

Multiple Choice

Service marketers make promises to customers, suggesting that the customers must place some degree of trust in them. In this way, service marketers are trying to address the challenge of the service characteristic of:

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Imputed Interest Charge

The interest payment that tax authorities assume on a loan, even if no interest payment exists.

Responsibility Centres

Units or departments within an organization, each with specific responsibilities and performance metrics to manage financial outcomes.

Imputed Interest Rate

The estimated rate of interest, often applied in situations where no actual interest rate is specified in a financial transaction.

Required Rate of Return

The minimum annual percentage earned by an investment that will entice individuals or companies to put money into a particular security or project.