Marketing Channels for Services Are

question 152

Multiple Choice

Marketing channels for services are:

• A) complex and multifaceted.
• B) characterized by fewer than two intermediaries.
• C) dependent on the geographical location of consumers.
• D) determined by customers.
• E) direct from provider to customer.

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Definitions:

Price Floor

A government-imposed minimum price charged for a commodity, below which it cannot legally be sold, typically intended to protect producers.

Retailers

Businesses that sell goods directly to consumers.

Price Floor

A government-imposed minimum price set above the equilibrium price, intended to ensure fair conditions for producers.

Minimum Price

A price floor set by the government or a body, below which the product cannot be sold, aimed at protecting producers or farmers.