The Ability to Customize Services to Match the Specific Needs

question 85

True/False

The ability to customize services to match the specific needs of individual customers is an advantage to service marketers as it enables them to offer standardized packages.

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Definitions:

Empathy

The ability to understand and share the feelings of others, often leading to supportive and compassionate behavior.

Attribution Theory

A psychological concept that explains how individuals deduce the causes of their own and others' behavior.

Perception Interpretation

The process of making sense of sensory information, where individuals attach meaning to what they perceive through their sensory inputs.

Self-Fulfilling Prophecy

A phenomenon where an individual's or group's expectations about an outcome cause behaviors that make the outcome more likely to happen.