Is the Development of a Product That Is Closely Related

question 179

Multiple Choice

is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

• A) Brand extension
• B) Line extension
• C) Brand stretching
• D) Product bundling
• E) Product churning

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Definitions:

Mixed Number

A number consisting of an integer and a proper fraction, representing a value between two whole numbers.

Fraction

A numerical quantity that is not a whole number, representing a part of a whole.

Numerator

The top part of a fraction, representing the number of parts out of the whole indicated by the denominator.