The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

question 68

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to:

• A) customize their services to meet specific individual customer needs.
• B) minimize the cost of providing services to customers.
• C) create standardized packages that can appeal to a diverse customer base.
• D) offer similar services as that of their competitors.
• E) develop relationship marketing with their customers.

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Definitions:

Sheltered Workshop

A workplace that provides employment and training for people with disabilities under a protected and supervised environment.

Recycling Center

A facility where materials are collected, sorted, processed, and turned into new products in order to reduce waste and conserve resources.

Employment Center

A facility or service that provides resources, tools, and support for job seekers and employers.

Homeless People

Individuals who lack stable, safe, and adequate housing, which includes those who sleep on the streets, in shelters, or in temporary accommodations.